Partner

What We Deliver

We deliver a steady flow of quality leads across a wide range of financial services, including life insurance, family income benefit, pension reviews, business protection, inheritance tax planning, estate planning, SSAS pensions, and new client opportunities.

How can we work with you?

Affiliate

Client pays full price for their Will. You receive 25% commission on all business (online and offline).

Subscription

Client receives a free Will. Your business pays a fixed monthly fee and you receive a 40% commission on all offline services

How It Works

Hyperlinks

Each partner receives unique hyperlinks.

Subdomains

Subdomains can be created so every advisor in your business has their own link.

Client-Led

The system is client-led but not DIY. Every Will is reviewed by an estate professional and clients can ask for help anytime & speak directly with our team.

Why should you partner with us?

The Opportunity

80% of under 50s don’t have a Will. We help your clients put this vital document in place while strengthening their relationship with you.

ZERO Commission

We take 0% commission on the leads we generate.

Dual Branding

Dual branding supports brand recognition for your clients while offering no liability for you on Will writing.

Supporting You

We are more than just an online platform, our team works alongside yours to support estate planning and wider protection conversations.

About Us

At The Will Place, we’re here to make will writing easy and approachable for everyone. Our online platform lets you create a legally valid will from the comfort of home, with helpful guidance to spot any areas that may need extra care. And if your situation is a little more complex, or if you’d simply prefer a personal touch, our friendly estate planners are always here to provide 1-on-1 support. Whatever your needs, we’re committed to helping you plan confidently for the future.