Partner With Us
Estate planning, built into what you already do.
Whether you work in financial services, run a business with employees, or represent a charity — The Will Place has a partnership model designed around you
Active partner advisers
Partnership models
£
Client will — or free on subscription
min
Active partner advisers
Professional Partners
For financial services professionals
Refer clients to a trusted estate planning platform and earn competitive commission — or offer wills at no cost to your clients on a simple monthly subscription.
Mortgage brokers
Financial advisers
Estate agents
Financial services
Financial advisers
Estate agents
Financial services
Employee Benefits
For businesses and employers
Give your employees access to discounted will writing and LPA services through a co-branded platform — a genuinely useful workplace benefit that works around any schedule.
Employers
HR teams
Benefits managers
Any business
HR teams
Benefits managers
Any business
Charity Partners
For charities and not-for-profits
A dedicated partnership programme for charities — helping your supporters put estate planning in place and leaving a legacy that matters. More details coming soon.
Charities
Not-for-profits
Legacy giving
Not-for-profits
Legacy giving
Coming soon
Coming soon
Why Partner With Us
A platform your clients and employees will actually use.
The Will Place is built to make estate planning simple, accessible, and affordable. That means your clients complete their wills, your employees take up the benefit, and you see real results — not just a link nobody clicks.
We handle everything. The platform, the guided process, the professional review, the customer support. You simply point people in the right direction and we take care of the rest.
450+ advisers already active on the platform — a well-established, trusted partner network
Co-branded URLs for your firm and individual advisers — your branding, our platform
Wills and LPAs available through the platform — a complete estate planning service
Competitive commission on every completed document — tracked automatically
Simple to set up — live and running within days of your demo
Not sure which model is right for you?
Get in touch and we’ll help you work out the best fit — no obligation, no hard sell.
Already a partner? Access your adviser dashboard and client management tools.